I am not having marketing specialization in MBA but with my experience of more than a decade. I felt Marketing is most creative and it should be known to the aspirants also although they have their own choice to chose the specialization.

There is a steady clash in the mind of the students pursuing marketing specialization about what their career path will be in the corporate world. In the digital world, marketing landscape is continuously changing, making marketing profession among themost creative, dynamic, and challenging career in the business world. Every organization irrespective of its size and scale of operation requires a marketing department or a specialist who would help in understanding customer requirements, conducting an STP analysis, pricing the product correctly, distributing the product efficiently and promoting through an effective promotion mix. A career in the field of marketing can take the student in different directions. It provides a prospect to understand and solve real marketing problems, whilst learning to analyze the competitive environment and making strategic marketing decisions. Field of marketing offers plethora of roles ranging from Channel Sales, Corporate Sales to Advertising,marketing Research and Digital Marketing. Students get these job profiles across a broad spectrum of organizations ranging from established organizations in industries like FMCG, Financial services, consumer durables, digital media, Retail, Hospitality to start- ups in these sectors.

Generally, students opting for marketing specialization are fascinated by brands and CTC forgetting the reality that they need to be valuable for the organization. Marketing jobs reward performance but require long hours, intensive travel and strong sense of commitment. Companies offer target based profile which demands aggressive efforts along with the promise of comparatively better salary packages and wider scope of reaching to higher ladder of the administration in a shorter span of time. Work is both challenging and rewarding at the same time. Discussing Sales and marketing in class is very fascinating for students but to actually go out in the field and practicing it is a difficult experience faced by majority of fresher’s in the industry. So it is advisable for students to match their skill set with the job profile offered by the organizations and then decide the placement option.

In my outlook, marketing specialization much fascinating with a broad extent, a student requires excellent communication skills, presentation skills and drive for excellence to fulfill the job requirements of the company.